Injectable Micro Devices for Chronic Pain

July 3rd, 2009

An innovative health company called “Microtransponder” is developing a tiny device - about the size of a grain of rice - that will be injected into patients and will stimulate their nervous system in ways that are shown to reduce chronic pain, help with Tinnitus, and address other medical problems that have typically used more invasive or more elaborate procedures.

In congressional testimony the Microtransponder CEO explained the device and how it can be injected and will stimulating nerve cells.    The entire mechanism is not well understood and the device is still in an early testing phase, though results so far appear to be promising.

Technology Review has more about this innovative health technology, suggesting:

The idea is that the electrical jolts delivered by the device override the neural pain signals being transmitted to the spinal cord.

Medical Devices, Medicine, health, medical technology ,

1-2-3. A Three Hour Countdown to Your Small Business Online Presence

June 30th, 2009

Many small businesses are facing the greatest challenges in a generation thanks to diminishing sales, lower cash flow, lower access to credit, and general economic anxiety around the globe.   However there is no reason any small business needs to waffle on developing a safe and secure online marketing environment.   In fact to emphasize how simple this is I’m laying out a three hour plan below.

Although a highly robust and complex website and online marketing effort will require more time and money than this approach, this will be a good start for businesses that are intimidated by the costs and complexity of a major online marketing effort.

It is very clear from my own efforts coaching travel businesses that many of them completely misunderstand how expensive and counterproductive a “beautiful and elaborate and cool” website may turn out to be.   Traffic and relevancy rule the roost in terms of online marketing effectiveness and sales, so here is a good start in the right direction that any businessperson can tackle in less than a single afternoon or evening of three (yes, count them!) 3 hours.

Hour ONE:  The Blog - your first company web site.

Start blogging at Google’s free service “Blogger.com”.   You can open an account in less than 5 minutes and the simple blogging tool is intuitive and friendly.  Don’t worry about “messing up” at this point, just dive in and start writing a few articles about your product or service in a helpful way.  Cutting and pasting from marketing materials is acceptable at this early stage.  As you write start thinking about a good domain name for your business that is as simple as possible but reflects your unique qualities - you can buy that later from this environment and make your blog/website appear at that name later.   Write both helpfully and also specifically about what your company offers in terms of value for the service or product.  Use the types of words people would use when searching for your niche.   Go here for Google’s Blogger service.

Congratulations - you now have a company website and a company blog.

Hour TWO:  The Pay Per Click Marketing Campaign

Staying signed on to the new (free) Google account you set up in the first hour, sign up for an “Adwords” account with $25 on your credit card.  Do not start bidding on terms yet - your job for this hour is to browse around Google’s brilliant online marketing system to see how it works and get a feel for the terms people search for and what you can expect to pay for those.  If you are lucky and in a small niche business, you may be able to aquire website visitors for pennies and customers for a few dollars.  It’s hard to build a viable business without advertising and Adwords in many cases represent the highest ROI you’ll find anywhere, so learn this system well.

Hour THREE: Social Media Campaign

Sure you could spend $10,000  or more for a social media marketing consultant or hire a social media manager for $50,000 per year, but why not utilize the world’s best expert on your business - you.   Social media is exploding as a powerful and potentially inexpensive online tool to promote your business, make sales, and find other innovators who share your passion for excellence.   Maintaining a quality blog is generally considered a key component of a good social media strategy but you already have a blog from step one above, so move on to the following two social media tools:

Twitter The future business impact of Twitter is not to be underestimated as it quickly has become the standard for communicating via short notes and links sent to many people.   Where else can you send notes to CNN or President Obama and reasonably expect that somebody is actually reading them?   Setting up a Twitter account will take under five minutes, and by using Twitter’s search to find people in your company niche and then following those people and their followers you will soon have your own Twitter presence.   Go here to start

Facebook. Take 15 minutes to set up a Facebook account under your own real name.  For most small businesses your person to person social media approaches will yield better results than staying anonymous and only using your business name.  I should add that in my view Facebook is overrated as a business tool so feel free to spend more time at Twitter where you can quickly and easily spread the word about why you and your business offer such great value.  Note as with all online social media that your approach should seek to be helpful even as you promote your own business.  Overbearing approaches are generally considered too annoying and thus less valuable than sincere, informed, genuine advice and recommendations.  Go here to sign up.

Congratulations, you’ve just invested  $35 (Adwords $25 + Domain name $10) plus three hours of your time and you have a good start on a  robust web presence for your business.

SEO, Social Networks, business, technology , , ,

Google Researchers Make Image Recognition Breakthrough

June 22nd, 2009

Google research has announced they may have reached a significant milestone in image recognition.   In a demonstration and paper they’ll present today at an imaging conference Google will:

…. begin with an unnamed, untagged picture of a landmark, enter its web address into the recognition engine, and poof — the computer identifies and names it: “Recognized Landmark: Acropolis, Athens, Greece.” Thanks computer.

Although they explain this is not a new Google project, the implications of a very robust computerized imaging are very significant.   I’m not clear how this research intersects or relates to the facial recognition work of Riya and other companies, but as *hundreds of billions* of images pour onto the web from all over the world and as artificial intelligence systems such as the autonomous self driving vehicles of the Darpa challenge evolve, image recognition is certainly a very key element of the innovations that are driving computing forward.

Human information processing is primarily driven by visual interpretations and cues, so this may be considered something of an Artificial Intelligence milestone.

Artificial Intelligence, Google ,

Steve Jobs had Liver Transplant and is Recovering Well.

June 19th, 2009

Some of the mystery surrounding the condition of Apple CEO and founder Steve Jobs ended tonight.   Jobs is recovering from a liver transplant he had in Tennessee about two months ago and is expected back at work at Apple soon.    The WSJ reports:

Steve Jobs, who has been on medical leave from Apple Inc. since January to treat an undisclosed medical condition, received a liver transplant in Tennessee about two months ago. The chief executive has been recovering well and is expected to return to work on schedule later this month, though he may work part-time initially.

Mr. Jobs didn’t respond to an email requesting comment. “Steve continues to look forward to returning at the end of June, and there’s nothing further to say,” said Apple spokeswoman Katie Cotton.

Tomorrow’s Apple stock may surge Monday on this news as there has been widespread speculation that Jobs would not be able to return to Apple at full strength where that now appears to be a distinct possibility.   Under Jobs leadership Apple effectively resurrected itself as a viable technology company after nearly imploding under the pressure of cheap, massive PC sales in the 1990s.     Yet thanks to the iPOD, iPHONE, and other Apple gadgets the company has enjoyed a huge resurgence in popularity, prestige, and most importantly for investors….stock price.

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Business in the 2010s: Proceed with caution, but proceed.

June 17th, 2009

Planning for growth in the post meltdown economic climate:

Growth should generally be a key focus for business but the current strained economic conditions mean that for many businesses simply keeping above water is a major challenge. Also, some recent examples of irresponsible behavior by corporate leaders have led to great concern among customers and a desire for signs that businesses are practicing *responsible growth* and long term, *sustainable* corporate architectures.

Responsible practices and long term growth have been great basic business principles for some time, but have become especially valued by your clients, customers, or prospective business associates given the current economic climate. Luckily for the small and medium sized business, responsible rather than reckless spending and adopting a long term rather than short term focus are likely to prove even more valuable now than before.

What kinds of expansion are justifable?

Flexibility is extremely important when times are tough. It is justifiable to expand your business to be more flexible as you face uncertain challenges. Also, expanding for flexibility may allow you to capture or create new markets for your goods or services, or even develop new goods and services. Even as business in general has stopped the dramatic expansion of the last 10 years, the pace of technological innovations remains very fast. This creates both challenge and opportunity for you and your business.

Generally expenses related to significant quality enhancements and product improvements should prove justifiable even during challenging revenue times because they help protect both short and long term business prospects and help to build the long term reputation that is important to your success.

Another expansion focus can be real estate. In many areas of the USA as well as cities around the world real estate values for some types of properties have fallen dramatically and there may be opportunities to reduce lease costs or buy properties to enhance your businesses viability. A caveat here is that prices of commercial real estate in many areas have not fallen nearly as dramatically as home values, so all other factors equal this is probably not a great time to be buying commercial real estate unless the price is very right for you. It is a great time to renegotiate your leases and other real estate service arrangements. Rent costs in many cases do not reflect current reduced values and you should be asking your landlord to price according to those reduced values and the fact that vacancy rates are higher and rising, making you and other reliable renters even more important to your landlord.

Recalculate Risk and Reward:

In my view the best course of action has changed with respect to taking on risks. During the early 1990s many companies took on high levels of risk with large expenditures in an effort to maintain and increase market share - effectively to avoid being “left in the dust” by competitors who were also expanding business rapidly. Our own travel publishing business took this approach as we increased our staff many fold, from about 10 full time writers to nearly 100 at two additional office locations. Although this expansion followed a year of huge revenue growth, we also felt the pain of many when falling revenues could no longer support our large staff and infrastructure.   Despite the current negative economic climate we are expanding again, but this time much more conservatively and with an eye to optimizing our time and resources rather than just using them.

Many new resources are already available or will become available to small businesses during thesae challenging economic times. As during the best of times using your resources wisely and with an eye to optimizing your return on investment are always important guidelines.

(reposted from my Techdirt Insight Community article written for an American Express Social Media Project)

business

Twitter Helping to Shape Democracy in Iran

June 16th, 2009

Perhaps we’ve written too much here about the microblogging / messaging service Twitter, but I remain convinced that Twitter (and also Facebook with her many new users) represent a mainstreaming of social networking that is a very important development in the evolution of the internet.     People, not technology, are the key to understanding why the internet is so important and no better example is the election in Iran and how Twitter is being used - in spite of massive Iranian Government censorship - to bring news to the outside world and spread messages in the country as well.   CNN Reports that the US State Department is actively encouraging Twitter to maintain uninterrupted services in the hopes of keeping up the flow of uncensored (and often anti-Government) information.  CNN’s Anderson Cooper Reports.

This is not to suggest that Twitter’s offering unbiased reporting of the situation.  On the contrary much of the Twitter buzz is anti-Government and in favor of the opposition candidate and a freeer, more open Iran.   Many Twitter rumors are false as well, but the point is that we’re seeing the service used in a profoundly important and significant way.  More importantly Twitter in Iran is playing a key role as one of the few uncensored outlets.

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Henry Blodget: TV Industry is a Walking Corpse

June 12th, 2009

You can always count on Henry Blodget of  Silicon Alley Insider for provocative industry analysis and today’s post is no exception where he  insists that the TV industry will be suffering the same fate as the print industry in 5-10 years.

I think Blodget offers some good basic trends to watch in the TV market but I’m not as pessimistic because we are certain to see more “convergence power” in the TV sector than we did with print.   Never underestimate the power of luddites and technophobes to influence and even drive TV marketing to some extent, and there are many of them left who have no desire to jump on the computing bandwagon.

This group alone will remain a large market for some time - certainly more than five years.   Also, as celebrities increasingly interact with viewers in multiple venues and niche markets develop to cater to every interest I think TV has as long way to go, though I certainly agree with Blodget that changes are coming and only the flexible and clever may survive.

I think this point in his article is excellent and very true:

As with print-based media, Internet-based distribution generates only a tiny fraction of the revenue and profit that today’s incumbent cable, broadcast, and satellite distribution models do.  As Internet-based distribution gains steam, therefore, most TV industry incumbents will no longer be able to support their existing cost structures.

He predicts the following:

The best content creators will do just fine. Video storytelling won’t go away.  Compared to the people who produced Battlestar Galactica, the Sopranos, and West Wing, etc., the folks who post to YouTube generally suck at it.  So great content creators won’t have to worry about them.

The lousy content creators will disappear. No big loss.  And no big change.

The cable companies will become dumb pipes, and they’ll get disintermediated. We won’t need Brian Roberts to negotiate a deal with the Tennis Channel for us (or, rather, to prevent us from getting the Tennis Channel because of some contract dispute).  We’ll just go direct.

The phone companies will remain dumb pipes.

The wireless companies will become dumber pipes.

The competition between the multiple dumb pipes will eventually, we pray, result in lower prices for consumers for the only thing we will really need: Ubiquitous high-speed Internet access.

Box and device companies will remain box and device companies. Unless Apple somehow creates a new global chokepoint via the iPhone.

Networks that produce live news, sports, and entertainment will offer the content direct to consumers. But they’ll no longer get paid big carriage fees from cable companies.

A few clever online aggregators–YouTube? Hulu? Cable companies? Netflix?–will create nice video portals and build powerful new businesses.   At these portals, you’ll be able to sign up to watch anything in the world on any device you want.  You’ll be able choose among multiple subscription models (monthly, a la carte).  You’ll also have a basic “what’s on” option in case you just want to watch TV.

Some of the most interesting marketing issues of all time are now shaking out in terms of online distribution and advertising.     Literally since the birth of mass media, we’ve come to expect content from heavily capitalized outlets with major advertising programs.    As Blodget notes this *must* change because online distribution and advertising are both very cheap compared to legacy media alternatives.    What will be left when the fat is stripped away?    We can’t know yet, but I have a hunch as consumers we’ll be at least as happy, entertained, and well informed as we are now (though that may not be saying all that much!).

CES09, technology , ,

Time Magazine features Twitter

June 4th, 2009

Time magazine has a feature about the rise of Twitter as a major growing social routine as well as an impending huge force in American business and culture.    Readers here know I’m already in something of an argument here at Technology Report with the most excellent Jeremiah Owyang of Forresters about this topic after his keynote at the Twitter 140 conference suggesting Twitter is simply enjoying the early buzz from a hype cycle that will relegate the service to obscurity soon.

Not so, say I and I think Steven Johnson of Time would agree.   He’s summed up an important aspect of Twitter very well:

I think there is something even more profound in what has happened to Twitter over the past two years, something that says more about the culture that has embraced and expanded Twitter at such extraordinary speed. Yes, the breakfast-status updates turned out to be more interesting than we thought. But the key development with Twitter is how we’ve jury-rigged the system to do things that its creators never dreamed of.

In short, the most fascinating thing about Twitter is not what it’s doing to us. It’s what we’re doing to it.

A particularly intriguing aspect of Twitter is that in the purely technical sense it’s not really anything all that spectacular.    What makes it special is that it’s changing the way people behave with respect to technology, opening the tech window for many who have been waiting for applications that allow them to express themselves without the bother of blogging, gaming, or interacting with the stereotypical onliners who tend to skew “highly technical” and “young”.

Twitter 140, news, technology, twitter , ,

Matt Mullenweg on WordPress

May 30th, 2009

WordPress co-founder Matt Mullenweg is talking about the state of the platform  here at the final morning session of WordCamp San Francisco.

History lesson:  Mullenweg’s coding journey began with a patch for b2  content management system which led him and co-founder Mike Little to pull the best features of various blogging systems into the platform now known as WordPress.

Mullenweg credits the open source model for much of his success building the WordPress empire.

WordPress Growing:  11 million downloads, 58 million posts, 22 *billion* pageviews. 4.9 billion spams killed by Akismet, up only slightly from last year.

Matt’s Blog is here.

technology , , ,

WordCamp San Francisco - Tim Ferris and Matt Cutts

May 30th, 2009

Although this is a blogging conference I’m hearing some excellent SEO advice from Google’s Matt Cutts and global adventure blogger Tim Ferris.  Matt will be posting details from his talk over at MattCutts.com/blog/

Tim Ferris is a popular author and global vagabond who experiments with many aspects of his blog

Mullenweg: 2009 has twice last year’s attendance.

technology