http://technology-report.com/2007/06/online-advertising-primer-from-google/ Technology News, CES 2012 Coverage Sat, 03 Jul 2010 09:41:54 +0000 hourly 1 http://wordpress.org/?v=3.3 http://technology-report.com/2007/06/online-advertising-primer-from-google/#comment-1906 What's PPC Classroom? Wed, 04 Mar 2009 05:03:18 +0000 http://joeduck.wordpress.com/2007/06/26/online-advertising-primer-from-google/#comment-1906 John Miller, VP of Marketing for Marketo was my first guest for the Pay Per Click Podcast. For the first interview, we went right to a very important and often overlooked topic of landing pages in paid search. Advertisers often make the mistake of driving all the paid search traffic to their home page. Typically the worst page you can drive traffic to on your site because it lacks a clear purpose and a good call to action for the visitor. Web site home pages often have full navigation and very nice graphic... John Miller, VP of Marketing for Marketo was my first guest for the Pay Per Click Podcast. For the first interview, we went right to a very important and often overlooked topic of landing pages in paid search. Advertisers often make the mistake of driving all the paid search traffic to their home page. Typically the worst page you can drive traffic to on your site because it lacks a clear purpose and a good call to action for the visitor. Web site home pages often have full navigation and very nice graphic…

]]> http://technology-report.com/2007/06/online-advertising-primer-from-google/#comment-1380 Online Advertising Primer from Google « Joe Duck Sat, 27 Dec 2008 07:07:48 +0000 http://joeduck.wordpress.com/2007/06/26/online-advertising-primer-from-google/#comment-1380 [...] Advertising Primer from Google This post “Advertising Primer” has moved [...] [...] Advertising Primer from Google This post “Advertising Primer” has moved [...]

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