Google and China

One of the highest stakes games in technology is playing out right now as Google decides whether it will continue to maintain major Google China operations or retreat to the USA where the rules regarding censorship and government control over content are considerably more … progressive.

Reuters Reports on the latest Google v China cyber conflict

Today the Chinese Government actually warned Google about conducting itself in ways favorable to China policy *even if they leave the country* in what presumably is a threat to block Google search, effectively ceding almost all China searches to Baidu, China’s search giant which very ironically has a far more capitalistic bent than Google search.    On Baidu, companies can buy their search presence without Google’s higher levels of separation of advertising and natural search results.

The opportunity here for Baidu, and perhaps Microsoft Bing, may be extraordinary as Google’s search presence has been unassailable in the USA where it now appears they may throw in the towel in China, leaving the world’s largest and most potentially lucrative search market up for grabs even though it should be noted that currently gaming is a much bigger online market than search in Asia.   Also that Asia search portals are not nearly as lucrative as in the USA.     However this is likely to change as China’s newfound influence and affluence blossoms.

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