Google Instant is a new feature at the search giant, and as it catches on it’s likely to change the way people interact with search as well as the way advertisers strategize to collect more eyeballs for their websites.
Google Instant presents you with many more options than before, and they are based on the initial letters / words you type into the search query box. It’ll take some time for all of us to decide if we *like* the idea of constant prompting for search refinements, but it’s usually a good idea to assume the Google routine is smart – smarter than we are at determining the best sets of searches to drill down to what we need to find. Obviously you don’t have to choose from the options presented, but it’s best to assume that the results you get from these options will form a more relevant list of results than if you choose otherwise.
It’s this last aspect of “Google Instant” that may create some interesting new issues and opportunities for advertisers and SEO specialists, as Google’s searchmeister Matt Cutts pointed out over at his blog.
As search becomes more personalized – using input from social networks, user created content, past searches, and other personal information collected over time – we are likely to see shifts in the way advertisers try to reach us, and hopefully in the appropriateness of the advertising appeals.
More on Google Instant from … Google.