Google just announced a new computing platform called “Chromebook” that looks very promising. Working with partners Samsung and Acer, the new computers will optimize the computing experience for the web, taking advantage of Google’s Android operating system, the Google Chrome browser, gmail, Google documents, Google maps, and the many other great web-centric products Google has cooked up since they began their amazing online journey from obscure search engine to online advertising juggernaut.
As with most Google developments, the user advantages come at the expense of Google competitors like Microsoft and perhaps even Apple. Chrome as a browser has not caught on as well as Google would have hoped, but this may be their opportunity to more broadly showcase that excellent product which in my opinion offers superior “browsing and multitasking” capabilities. Although the iPad market seems almost impenetrable, tablet computers using android may reach a price point that starts to challenge Apple dominance in this market. However I would not bet on that … yet. Apple has an amazing ability to market and mine the public’s enthusiasm for style in ways that keep them on top of the gadget market even with their relatively expensive lines of gadgets.
The new Chromebooks are available June 15 in the US and UK