China Presents at Showstoppers, CES 2012 Consumer Electronics Show, Las Vegas

Although Chinese companies have been strongly represented at CES for many years, I think we’ll continue to see China work towards a kind of “national brand” where the emphasis is a bit like the “made in USA” approach here in the USA.

This may be a challenge given the political climate here in the USA where both parties maintain the stance of “fearing China’s economy” even as they recognize our economies are intertwined almost beyond recognition and in general offer many “win win” relationships between consumers and companies in both countries.

Culturally, China is only beginning to learn the ins and outs of the American hype machine, leading to some amusing pitch lines and displays that might benefit greatly from a Las Vegas style makeover. That said, it’s kind of “charming” to see the more subtle and respectful business tactics of Asia here in the USA. For example the passing of business cards is done with a bow and both hands.

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