TECHNOLOGY REPORT

We were all pressed up and ready to rock and roll at the SES Search Conference in San Francisco which started today, but some pressing non-press personal business kept us here in Oregon for the duration of the SES Conference.

We’ll still try to report on interesting items, but here’s SES San Francisco coverage from some great Search reporters:

Search Engine Watch

Official SES Conference Website

Brafton at SES

TopRank Blog by Lee Odden

Bruce Clay

Very sorry to miss today’s keynote by the extremely clever Avinash Kaushik, an exceptional search marketeer who encourages the use of careful data analysis and Wednesday morning’s talk by Google spam policeman Matt Cutts who always has excellent insight about white hat SEO for your websites and blogs.

Here’s a clickable summary of the SES San Francisco Online Marketing Conference coming up next week at the Moscone Center.  

We’ll be reporting live from the conference.   Links take you to the SES website here:  http://sesconference.com

 Day 1 Agenda - Tuesday, August 14 – Moscone Center

7:00-6:30pm	Registration
7:30-9:00am	Morning Coffee
9:00-10:00am	Conference Welcome and Opening Keynote Business Optimization in a Digital Age Avinash Kaushik, Digital Marketing Evangelist, Google
10:00-11:00am	Grand Opening of the Expo Hall
10:00-6:30pm	Expo Hall
	Track 1	Track 2	Track 3	Track 4	Track 5	Track 6
10:30-11:30am	Information Architecture for the Modern Website	Spy vs Spy: Competitive Analysis	Social Media Optimization that Won’t Break the Bank	Big Data: What Marketers Need to Know	Kick Start The Foundations of Search Engine Marketing	Keynote: Search and Beyond with Google AdWords and DoubleClick
11:30-11:45am	Session Interval
11:45-12:45pm	Keyword Modeling Analysis	No BS Link Building for E-Commerce Sites	Mobile Marketing Tactics	Beyond Keywords! Extreme PPC Targeting	Kick Start Introduction to Analytics	Winning the Moments that Matter with Local, Social and Mobile AdWords Search Strategies
12:45-2:00pm	Networking Lunch in the Expo Hall
2:00-3:00pm	SEO & Website Migrations: How to Have a Smooth Transition	Insider Tips to Ad Optimization	Social Media, Meet ROI: The Secrets to Social Commerce	Performance Targeting through Real Time Bidding and Display: The Complement to Search	Kick Start Getting Started with SEO	DoubleClick Search: The Power of Platform for the Next Step in Search Marketing Management
3:00-3:30pm	Afternoon Break in the Expo Hall
3:30-4:30pm	Pandas, Penguins, Authors, & Links	Optimizing Landing Pages for Conversion and Revenue	Local Myth Busters – Local Optimization Facts Proven or Debunked	Web Analytics Deep Dive	Kick Start A Beginner’s Guide to Paid Search	Richer Tools for Targeting: Search + Display
4:30-5:30pm	Meet the Experts: Roundtable Forum
5:30-6:30pm	Networking Cocktail Reception in the Expo Hall
9:00pm-late	WebmasterRadio.FM’s SearchBash

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Day 2 Agenda - Wednesday, August 15 – Moscone Center

8:00-6:00pm	Registration
8:00-8:45am	Morning Coffee
8:45-9:00am	Morning Briefing with Mike Grehan
10:00-3:00pm	Expo Hall
	Track 1	Track 2	Track 3	Track 4	Track 5	Track 6
9:00-10:00am	Key Metrics for SEO & Social	How to Win with Google & Bing	Big Data & Social: Mining Social Media Data to Add Value	Optimize B2B Content across the Sales Cycle	Effective Paid Search Tactics	SES Talkback  What is it?
10:00-10:30am	Morning Coffee Break in the Expo Hall
10:30-11:30am	SEO Tools of the Trade	Channel Surfing: Measuring Profit & ROI Across Channels	Activating the Social-Search Dynamic	The Do’s and Don’ts in Executing an Effective Retargeting / Remarketing Strategy	Building Your Brand with Paid and Earned	SES Talkback Understanding the Mobile Customer Journey
11:30-12:30pm	Meet the Experts: Roundtable Forum
12:30-1:30pm	Networking Lunch in the Expo Hall
1:30-2:30pm	Enterprise Link Building	New Features Lab	Generate More Pinterest: Getting the Most from the New Kid on the Social Block	Optimizing Conversion from Strategy to Execution – The Three Keys to Success	Semantic Search: SCHEMAs and CMS: Increase Engagement and Freshen Your Content	SES Talkback How to Take Your Blog to the Next Level
2:30-2:45pm	Session Interval
2:45-3:45pm	SEO 2012: What Still Works?	Paid Search Analytics & Multi-Touch Attribution Analysis	Social Media Marketing: Killer Facebook Ads	Better SEM in a Cross-Channel World	The Convergence of Search, Social, & Content Marketing	SES Talkback Search, Social, and Mobile in Asia
3:45-4:00pm	Afternoon Break
4:00-5:00pm	Bionic Search Marketing: Fusing People & Technology	Actionable Statistics to Advance your PPC	The B2B Data Challenge: Value & Attribution	Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets	Duplicate Content & Multiple Site Issues	SES Talkback SEO 2013 – the Future of Search
5:15-6:30pm	SES Eliminator Quiz & Networking Event
6:00-9:00pm	Good Beer for a Good Cause Register: http://mediacause.eventbrite.com/

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Day 3 Agenda - Thursday, August 16 – Moscone Center

Just a quick post here hoping to help others with Charter’s bizarre Olympics login procedure.   You will need to use and possibly set up  a CHARTER.NET email address.   Also, you’ll need to have coverage that includes CNBC and MSNBC.   Internet only Charter service, even if you also get basic cable, will not include online Olympics coverage (!).    The Charter.net email may be but is not necessarily the same as the “contact email” you probably have already with Charter.   If the format of your email is NOT   @Charter.net   you won’t be able to log in.

If you do NOT have an @Charter.net email or you have forgotten it, it’s probably easier to just log in to your online account and set up a new one.   Have your bill handy – you’ll need the account number and security code which is in upper left corner.   You may not have an online account in which case this process may take you 10 minutes or so due to Charter’s overly complicated and cumbersome navigation and user interface.

If you have an account skip this, but if not you’ll need to  set up a charter online account: https://www.myaccount.charter.com/    Note that you generally must use the address on your bill which may NOT resemble your “real” address.    In my case, my actual address does not work in their system – I must use the billing address which is in an odd format – I presume from an old or funny database of addresses.

NOW that you have an online account, you can get a Charter.net email address.

From your account go to “tools” and then “email” and you can set up a new one.    THEN you go to the NBC Olympics login screen.  One of the gateways is here:   http://www.nbcolympics.com/liveextra/

This is where you must enter the Charter.net email you set up earlier.

I’m finally able to watch the Olympics online, which helps a LOT if you want to watch real time coverage or not just get the events NBC and Bob Costas’ think are worthy of your precious time.