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SES San Francisco – Searching for Successful Search Strategies

August 28th, 2013

Technology Report will be featuring coverage of SES San Francisco, though we’re not sure yet if we’ll be there live or just virtually.

SES San Francisco (formerly “Search Engine Strategies”) is one of the world’s oldest and for many the top online marketing conference series.

Social media continues to shake up the search landscape as Twitter, Facebook, Pinterest, and other key large social media sites have become a key focus of online marketing campaigns.   A key focus, but not necessarily a

For more about the upcoming SES San Francisco visit the site and review the Conference Agenda Online.

Key conference keynotes:

  • Design Your Own Search Engine: Lessons from Tough Calls on Content at Google
    What would you do if you were charge of your own search engine? In an interactive panel, Google’s Patrick Thomas walks through some of the tough calls and difficult policy decisions you would need to think about as you try to organize trillions of web pages online.

    Keynote Speaker:    Patrick Thomas, Policy Specialist, Google

  • Running the Gauntlet: Driving Strategic Change in Your Business

    Jeffrey Hayzlett’s Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. In this keynote, Hayzlett addresses what every marketing leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum.

    Keynote Speaker:    Jeffrey W. Hayzlett, Best-selling Author, Business Change Agent & Marketing Expert, Hayzlett.com


    Creating Campaigns that Count: The Impact of Converged Media

Mike Grehan, Publisher, ClickZ & Search Engine Watch, Producer, SES Conference & Expo

Speakers:
Duane Forrester, Senior Program Manager, Bing
Daina Middleton, Global Chief Executive Officer, Performics
Adam Singer, Product Marketing Manager, Google Analytics
Conference first timers will want to note that SES San Francisco  is pretty fast and furious, a proverbial firehose of information.

Review the materials carefully before the show and pick a few topics and speakers you’ll want to hear and be sure to attend those talks.  Ask a question or introduce yourself to the speakers afterwards.    Some of the best search insights I’ve ever had were from talking to speakers at social gatherings or in the hall.

SES Parties:   As search industry has matured so have the participants, but you’ll want to keep your eyes open for party opportunities with the many exhibitors at the Conference.  Unfortunately the amazing “Google Dance”, held at the close of SES on the Google campus in Mountain View, is no longer the internet party highlight of the year.

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