Disclosure Statement for Technology Report
Although we don’t claim journalistic impartiality here at Technology Report we think it’s important to bring some transparency to the blogging process so this is where we’ll try to disclose in more detail potential conflicts of interest with our coverage. If you have concerns that a sponsor or advertiser is hurting our objectivity or focusing our attention too narrowly feel free to express that in the comments here or at the posts or feel free to email us directly.
Here are some items you should be aware of as part of our disclosure process:
Google Adsense Advertising:
Generally we have little or no control over the Google advertising although it’s targeted directly to content at the blog, so don’t be surprised if at this blog or others you follow the advertising seems to line up well with the content.
Aria Resort and Casino and Vdara Hotel, Las Vegas.
Our most important feature is coverage of the Consumer Electronic Show “CES” in Las Vegas every January. This year (2010) we knew we’d be doing some coverage of the new CityCenter project and felt that the Aria and the Vdara would be a great fit to allow us to do more coverage before and during CES 2010. For this reason you will see both advertising and some “sponsor posts” covering some of the amazing new technologies at those properties.
Cirque du Soleil:
We have attended some Cirque Shows with complimentary tickets and I believe this probably had some influence on my decision to feature them in my upcoming story about the Technology behind Cirque du Soleil. Of course the main reason we feature them is that the Cirque shows are the world’s coolest use of theater technology.
Part of being a freewheeling blog about Technology is the right to make decisions about coverage outside of the strictest confines of one’s sense of journalistic integrity, and we reserve that right.
Free food and drinks, parties:
It is not easy to know exactly how this process injects bias into reporting, but it probably does. For example at CES there are some extravagant parties put on by various CES participants who in turn have sponsorships for those “product showcase” parties. This focuses your attention mostly on companies that present at these parties although I’ve never felt pressure from either CES or any party sponsors to promote their companies or events. Obviously, however, this is what they are hoping for.
We’ll always try to disclose stock holdings at the bottom of the post if we are covering a company in which we have shares.
For Technology Report, transparency trumps the illusion of journalistic objectivity. If you have any questions please ask. We provide quality coverage and insight, but we are not to be confused with a news source that separates their editorial completely from their relationship with advertisers (if that even exists) or other parties that provide them with freebies. Thanks to sponsors we get to bring you move coverage, pay for our logo shirts, and have a better time. We may feature sponsors more often than otherwise and our attention may be focused on different things as the result of these sponsorships.