CES 2010: Carol Bartz to Keynote at CES Las Vegas

Update:  Bartz will not be speaking at CES 2010:  http://www.pcmag.com/article2/0,2817,2355792,00.asp

Yahoo CEO Carol Bartz will be one of the keynotes at the 2010 Consumer Electronics Show in Las Vegas.  Bartz will speak at 11 AM Thursday, January 7th in the Las Vegas Hilton.

Bartz was Autodesk CEO from 1992 to 1996, and took the helm of a troubled Yahoo in January 2009, just months after Yahoo founder Jerry Yang resigned the post after months of controversy surrounding his decision to avoid a Microsoft takeover of Yahoo at upwards of $31 per share.

Bartz is known as a “no nonsense” tough executive and many assumed at the time her job was to groom the company for a Microsoft takeover. However that never materialized.  Instead, Yahoo and Microsoft recently announced a joint search deal where Yahoo will effectively be dropping Yahoo search and using Microsoft BING search technology instead.  Yahoo will continue to sell advertising across both networks giving the combined Microsoft Yahoo search empire a larger advertising footprint.   Most feel this deal is more beneficial to Microsoft than Yahoo since it expands BING’s reach at only a small cost to Microsoft.   Yahoo will retain most of the advertising revenues for the next several years in this deal.

Perhaps Bartz most quotable moments to date were about a month into her tenure when she said she would “kick ass” with the Yahoo brand and also inadvertently suggested that some Yahoo engineers were not “f**king doing anything.”

Other executives expected to give keynote addresses at CES 2010 include Steve Ballmer of Microsoft, Alan Mulally of Ford (see our CES 2009 Coverage of Mulally’s keynote) , Paul Otellini of Intel, and Olli-Pekka Kallasvuo of Nokia.

Yahoo CEO Terry Semel spoke at CES 2006, and Jerry Yang gave a very uninspired talk in 2008 CES, but Yahoo had little to say at CES 2009.

Gary Shapiro of the Consumer Electronics Association said after the announcement:

“Yahoo is a top global brand whose vision is to be the center of people’s online lives, and Carol Bartz is leading the development of Yahoo’s approach to delivering personally relevant, meaningful Internet experiences,”


Disclosure:  Joe owns YHOO stock

Carol Bartz to become Yahoo’s new CEO

The Wall Street Journal is reporting that Carol Bartz is about to accept Yahoo’s offer to be their new CEO, replacing Jerry Yang after his stint of about a year where Yahoo saw their share price collapse after a rejection of offers from Microsoft that many feel were as much an ego play by Yang than a reasoned business decision.

Bartz has been CEO of Autodesk and it remains somewhat unclear why Yahoo’s board sees Bartz as the best person for the job at this challenging time in Yahoo’s corporate history. One idea bandied about on CNBC right now is that Yahoo’s plans are to sell off their search business to Microsoft and then reinvent themselves as a software company, although I’m skeptical even Yahoo would be so foolish as to think they can monetize software in the current online environment where most software is free.

Yahoo does have huge potential to leverage it’s brilliant Web 2.0 development to date (e.g. Flickr, Open Search APIs, etc), but only if they can find ways to make sure their huge internet footprint stays intact and users start to see and interact with Yahoo advertising. If Bartz can do this Yahoo’s prospects could improve significantly.

Disclosure: Long on YHOO