Even as reports come in that CES 2010 won’t be as big as CES 2009 or CES 2008, an exception to the size reductions is coming from an unlikely direction. The Apple iPod . The CES iLounge, sponsored by the website iLounge, will feature a large number of Apple products and accessories. The plans are to exhibit in a very big way at this year’s CES.
According to a report much earlier this year by Mark Harris at TechRadar, Apple is not only abandoning MacWorld Expo but they are allocating massive space to showcase products at CES 2010 in Las Vegas in January. The iLounge exhibit at CES had 18,000 square feet as of the article’s publication in January.
“Leading Apple developers and retailers are excited to have such an outstanding stage at the 2010 International CES,”“Whether they’re showing off iPod accessories, iPhone applications, or the latest and coolest new Mac products, they know that they’ll find the world’s largest audience at this great new pavilion.”
Historically Apple has had a very limited presence at CES events, tending to make a big splash at MacWorld instead. It’s not clear why the big change this year and it seems odd for Apple to abandon one of their most prominent venues, but in the fast pace world of computing loyalties can change almost as fast as the technologies.